We are a family-run business whose mission is to develop markets offering top-quality locally-sourced produce and unique crafts across London.

The business was established in 2001 by Chris Elder who comes from a large family of food lovers and is a veteran in the food development industry. His first sortie into the world of food was in 1986 when he set up a company producing high-quality vegetarian ready meals which he then sold to Cranks Restaurant chain.

By 1998 Chris had set up a consultancy advising bakeries and chilled foods companies specialising in organic production and spotted the demand from consumers to shop more locally. In a bid to meet this demand Chris set up City & Country in 2001 holding his first successful Farmers’ Market in the grounds of Dulwich College in south London.

Not long after in 2003 he was joined by his daughter Sophie who wanted to help grow the business and assist with the day-to-day running and organisation of the markets. With a background in design,  Sophie heads up booking & administration and looks after craft section of the company - she is also involved in the running of all of City & Country’s markets across London and the development and design of the company’s retail brand.

Lawrence (our brilliant operations manager!) has been with CCFM since 2006. His varied role includes looking after our stallholders, market team and market sites as well as working alongside Sophie to ensure the smooth running of the booking & admin process.

Chris, Sophie & Lawrence are ably-assisted by a close-knit team of friendly and efficient local managers who can often be seen at our various markets across London... pictured are our lovely Herne Hill Market Team!